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Gokelp HR — HR Services Growth

(Description)

Website traffic up 210%. HR enquiries tripled. Multi-channel digital strategy for one of India’s specialist HR outsourcing services.

Challenges & Objectives

/ Project Overview

Gokelp HR (KelpHR) provides HR outsourcing, payroll management, and compliance services to businesses across India. Okulus Digital ran a multi-channel strategy combining Google Search Ads for high-intent buyers, SEO-optimised blog content establishing authority, and social media to build brand awareness and trust with HR and finance decision-makers.

/ Challenges

  • HR services is a low-awareness category — most SMEs don’t actively search for HR outsourcing
  • Need to reach both HR managers and business owners simultaneously
  • Building trust in a people-sensitive service category
  • Competing with larger, better-known HR consulting firms

/ Objectives

  • Triple inbound HR service enquiries within 6 months
  • Achieve Page 1 rankings for HR outsourcing and payroll keywords in India
  • Build a content library establishing KelpHR as an HR compliance authority
  • Drive qualified demo requests through Google Ads at low CPL
Screenshot 2026-03-30 at 3.16.18 AM
Black and White Photo of Professionals Working Indoors
gokelp hr logo

/ Final Outcome

Result 1: 210% Website Traffic Growth

Result 2: 3× More HR Enquiries

Result 3: Page 1 for 15 HR Keywords

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