ORTHO ONE – SHOULDER CONFERENCE 2025

Bringing together orthopaedic surgeons from across India and neighbouring countries

Strategic outreach and conference promotions helped drive participation from 140+ surgeons for a specialised shoulder conference.

Challenges & Objectives

/ Project Overview

Shoulder Conference 2025 was a specialised medical conference focused on orthopaedic and shoulder surgery advancements. The event brought together orthopaedic surgeons, specialists, and healthcare professionals from across India, Sri Lanka, Nepal, and Bangladesh.

Okulus Digital supported the event through targeted outreach, branding, and digital promotions that helped generate a strong network of participating surgeons and attendees.

/ Challenges

Reaching highly specialised orthopaedic surgeons across multiple countries
Building awareness within a niche medical audience
Managing communication for a professional healthcare conference
Generating quality leads and confirmed participation within a limited timeline
Maintaining credibility and professional presentation throughout promotions

/ Objectives

Increase registrations for the conference
Reach orthopaedic and shoulder surgeons across India and neighbouring countries
Build awareness among the medical community
Generate a targeted database of surgeons and healthcare professionals
Position the conference as a premium orthopaedic event

/ Strategy & Execution

Created targeted outreach campaigns for orthopaedic surgeons
Built and managed a surgeon contact database for promotions
Designed conference branding and promotional creatives
Supported digital marketing and engagement campaigns
Promoted speaker sessions, conference highlights, and registrations
Executed focused communication campaigns for healthcare professionals

/ Final Outcome

Result 1: 140+ orthopaedic surgeons participated in the conference
Result 2: Attendees joined from India, Sri Lanka, Nepal, and Bangladesh
Result 3: Successfully generated and managed a targeted surgeon database
Result 4: Strong engagement within the orthopaedic healthcare community
Result 5: Helped establish the conference as a recognised medical event