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Lush Garden Resort — Direct Bookings

(Description)

Direct resort bookings up 52%. Cost per booking down 38%. Meta Ads and social media for a premium leisure resort in Tamil Nadu.

Challenges & Objectives

/ Project Overview

Lush Garden Resort is a premium leisure and event resort in Tamil Nadu. Okulus Digital ran Meta Ads campaigns targeting families, corporate teams, and wedding planners within a 200km radius, combined with organic Instagram content showcasing the resort’s unique experiences, dining, and event facilities.

/ Challenges

  • Heavy dependence on OTAs (booking.com, MakeMyTrip) eating into resort margins
  • Need to drive direct bookings to reduce commission payouts
  • Wedding and MICE segment requires a very different marketing message from leisure guests
  • Seasonal demand peaks around festivals, school holidays, and wedding seasons

/ Objectives

  • Increase direct booking percentage from 20% to 35%+ of total reservations
  • Drive cost-per-booking down from existing OTA commission levels
  • Build Instagram presence that showcases the resort experience compellingly
  • Generate leads for corporate team events and wedding enquiries
LushGarden Logo
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/ Final Outcome

Result 1: 52% More Direct Bookings

Result 2: 38% Lower Cost Per Booking

Result 3: Wedding Enquiries Up 3×

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