VILLGRO FELLOWSHIP 2013 – GLOBAL APPLICATION CAMPAIGN

50+ fellowship applications received from around the world

Direct resort bookings up 52%. Cost per booking down 38%. Meta Ads and social media for a premium leisure resort in Tamil Nadu.

Challenges & Objectives

/ Project Overview

Villgro Fellowship 2013 was a one-year fellowship program designed for students and young professionals who wanted to work with social enterprises and create meaningful impact.

Okulus Digital supported the fellowship promotion by producing videos featuring existing fellows and executing digital marketing campaigns to reach students and aspiring applicants globally.

The campaign successfully generated strong interest and received 50+ applications from different parts of the world.

/ Challenges

Creating awareness for a niche fellowship program
Reaching students and young professionals across different countries
Communicating the value and impact of the fellowship clearly
Encouraging applications within a limited campaign duration
Building trust and relatability among potential applicants

/ Objectives

Increase awareness about the Villgro Fellowship program
Generate quality applications from students and graduates
Highlight real experiences of existing fellows
Reach a wider global audience through digital campaigns
Build engagement and interest around the fellowship initiative

/ Strategy & Execution

Shot and produced videos featuring current Villgro Fellows
Focused on storytelling-based content to make the fellowship relatable
Promoted fellowship opportunities through digital marketing campaigns
Created social media communication targeted at students and young professionals
Highlighted the impact, learning experience, and career opportunities within the fellowship
Expanded campaign reach to audiences across different countries

/ Final Outcome

Result 1: 50+ applications received from around the world
Result 2: Increased visibility for the Villgro Fellowship program
Result 3: Strong engagement through video-based storytelling campaigns
Result 4: Improved awareness among students and young professionals
Result 5: Successful digital outreach for a global fellowship initiative