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Sara Leather Industries — Global E-Commerce

(Description)

4.8× ROAS on Meta. ₹1.2 crore revenue in 6 months. Shopify store, Amazon, Google, Meta, TikTok, and Snapchat — a full global e-commerce launch across India and the UAE.

Challenges & Objectives

/ Project Overview

  • Sara Leather Industries is a premium leather goods manufacturer selling in India and the UAE. Okulus Digital built their Shopify store, set up their Amazon store, and ran performance marketing campaigns across Meta, Google, TikTok, and Snapchat — scaling them from a local manufacturer to an international D2C brand targeting customers in two markets simultaneously.

/ Challenges

  • Selling premium leather goods requires strong product photography and visual storytelling
  • Operating in two markets (India and UAE) with different audiences, currencies, and ad platforms
  • TikTok and Snapchat were new platforms requiring specialist creative formats
  • Amazon store needed optimised listing content and review generation from day one

/ Objectives

  • Build and launch a Shopify store converting at 2%+ from paid traffic
  • Achieve 4× ROAS on Meta Ads across India and UAE markets
  • Set up and rank Amazon store for leather goods keywords
  • Generate ₹1 crore in e-commerce revenue within 6 months
Sara Leathers logo
Black and White Photo of Professionals Working Indoors
Collaborative Work Session

/ Final Outcome

Result 1: 4.8× ROAS on Meta Ads

Result 2: ₹1.2Cr Revenue in 6 Months

Result 3: India + UAE Markets Scaled

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