CII TOTAL COST MANAGEMENT – COST CONGRESS 2023

Driving participation for one of India’s leading cost management conferences

Helping Cost Congress 2023, Hyderabad achieve strong corporate reach and event engagement through targeted digital marketing campaigns.

Challenges & Objectives

/ Project Overview

Cost Congress 2023, organised under CII Total Cost Management, brought together industry professionals, business leaders, and experts to discuss strategies, innovation, and best practices in cost management.

Okulus Digital handled the marketing and promotional activities for the event, focusing on corporate outreach, awareness campaigns, and participant engagement.

Through strategic promotions and targeted communication, the event successfully attracted 1000+ participants from various industries.

/ Challenges

Reaching decision-makers and professionals across industries
Promoting a niche business conference to the right audience
Building visibility and engagement before the event
Managing outreach within a limited campaign timeline
Generating registrations from corporates and industry delegates

/ Objectives

Increase awareness for Cost Congress 2023 across corporate sectors
Drive registrations and event participation
Reach professionals interested in cost management and business operations
Strengthen event visibility across digital platforms
Create strong engagement before and during the conference

/ Strategy & Execution

Ran targeted digital campaigns focused on corporate professionals
Created promotional creatives and conference communication materials
Promoted speaker sessions, event highlights, and registration updates
Used social media marketing and audience targeting to improve reach
Supported event branding and online engagement activities
Focused on corporate outreach and industry-specific promotions

/ Final Outcome

Result 1: 1000+ guests participated in the conference
Result 2: Strong reach among corporates and industry professionals
Result 3: Increased visibility and engagement for the event online
Result 4: Successful execution of registration and awareness campaigns
Result 5: Helped position the conference as a major industry event in Hyderabad