Redington India — Brand Social Strategy

(Description)

3.2 million combined campaign reach. 4.8% average engagement rate. Social media management for one of India’s largest technology distributors.

Challenges & Objectives

/ Project Overview

Redington Limited is one of India’s largest technology product distribution companies, serving both enterprise clients and retail consumers. Okulus Digital managed their social media presence across Facebook and Instagram, creating content that communicated their brand story and product updates to a dual B2B and B2C audience.

/ Challenges

Complex dual audience — B2B channel partners and end consumers require very different content
Large product portfolio spanning hundreds of technology brands needed cohesive representation
Maintaining content consistency at scale across multiple platforms
Building genuine engagement in a category not traditionally associated with social media interest

/ Objectives

Create a consistent brand voice and visual identity across all social platforms
Drive engagement with both B2B partners and end consumers
Highlight product launches and company milestones in a compelling, shareable way
Build Redington’s reputation as a trusted technology partner on social media

/ Final Outcome

Result 1: 3.2M+ Combined Campaign Reach

Result 2: 4.8% Average Engagement Rate

Result 3: 6 Months Consistent Management