Fatin Home Furniture — UAE Web Presence

(Description)

140% more website enquiries post-launch. Pinterest driving 25% of web traffic. A premium furniture brand website for the UAE market.

Challenges & Objectives

/ Project Overview

Fatin Home Furniture is a premium furniture brand based in the UAE, targeting high-income homeowners and interior designers. Okulus designed and built their new website and managed their social media presence across Instagram and Pinterest, targeting a premium audience in the UAE market.

/ Challenges

UAE furniture market is highly competitive with strong international and regional brands
Premium furniture purchase decisions require extensive visual inspiration and trust
Pinterest is critical for interior design discovery but poorly understood by most agencies
Need to reach both end consumers and B2B interior designers

/ Objectives

Design and build a premium, visually stunning website showcasing the furniture catalogue
Drive enquiries from homeowners and interior designers in the UAE
Build a strong Pinterest presence for organic discovery
Establish Fatin as a premium, aspirational home furnishing brand in the UAE market

/ Final Outcome

Result 1: 140% More Website Enquiries

Result 2: Pinterest → 25% of Web Traffic

Result 3: UAE Market Established Digitally