KAIVALAM – WORLD CRAFT COUNCIL INTERNATIONAL CRAFT FILM CONTEST

(Description)

Global outreach campaign for an international craft film competition

Connecting film-making students and institutions worldwide to drive participation for a prestigious craft-focused global contest.

Challenges & Objectives

/ Project Overview

The World Craft Council (WCC) is a globally recognised organisation working towards the promotion and preservation of traditional crafts and artisans across the world.

As part of Kaivalam 2012, a four-day international craft event held in October 2012, the World Craft Council organised an International Craft Film Contest to encourage creative storytelling around crafts, culture, and artisanship.

Okulus Digital managed the outreach and participation campaign for the contest, helping the initiative reach film-making students, visual communication departments, colleges, and universities across multiple countries.

The campaign successfully generated strong international participation with over 70 film entries from students and creators worldwide.

/ Challenges

Reaching film-making and visual communication students globally
Creating awareness for a niche international craft film competition
Connecting with colleges and universities across different countries
Driving quality participation within the contest timeline
Coordinating outreach and communication for international audiences

/ Objectives

Increase global participation for the International Craft Film Contest
Reach colleges and universities offering film-making and visual communication courses
Build awareness about Kaivalam 2012 and the World Craft Council initiative
Encourage student filmmakers to create craft-focused films
Establish the contest as an internationally recognised creative platform

/ Strategy & Execution

Reached out to colleges and universities worldwide
Targeted Visual Communication and Film-making departments specifically
Created digital outreach campaigns focused on students and institutions
Promoted contest details, participation guidelines, and deadlines through online channels
Coordinated communication and engagement with international participants
Assisted in organising a distinguished panel of judges for the contest

/ Final Outcome

Result 1: Received 70+ international film entries
Result 2: Achieved participation from students and institutions across multiple countries
Result 3: Built strong global awareness for the International Craft Film Contest
Result 4: Successfully formed a panel of judges for evaluation and recognition
Result 5: Prize awards worth ₹10 Lakhs distributed to winners and participants