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Kurryzo — Food App Launch Campaign

(Description)

4.1× ROAS on Meta Ads. 50,000+ app downloads in 90 days. This is how we launched a food delivery app and scaled it fast.

Challenges & Objectives

/ Project Overview

Kurryzo (by Yantros India Private Limited) is a food delivery app targeting consumers in Tamil Nadu. Okulus Digital was brought in to lead their app launch campaign across Meta and Google, combined with organic social content that built brand awareness and drove installs rapidly across Chennai and Coimbatore.

/ Challenges

  • Launching into a competitive food delivery market dominated by Swiggy and Zomato
  • Need for rapid scale — hit download targets within 90 days of launch
  • Tight cost-per-install targets requiring continuous optimisation
  • Building brand credibility quickly as a new entrant

/ Objectives

  • Drive 40,000+ app installs within 90 days of launch
  • Achieve cost-per-install below ₹35 on Meta and Google Ads
  • Build brand awareness in Chennai and Coimbatore markets
  • Generate first-order conversions from new app user
Kurryzo logo
outstanding-social-media-campaigns-5f60d3e4bb13b
images (2)

/ Final Outcome

Result 1: 10,000+ App Downloads

Result 2: 4.1× ROAS on Meta Ads

Result 3: 90 Days to Target

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