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Lanson Toyota — Social Media Management

(Description)

2.8 million organic reach. Service bookings up 28%. Full social media management for Tamil Nadu’s leading Toyota dealership network.

Challenges & Objectives

/ Project Overview

Lanson Toyota is one of Tamil Nadu’s largest Toyota dealership networks with multiple showrooms. Okulus Digital managed their social media presence across Facebook, Instagram, and YouTube, creating campaign content around new model launches, festive promotions, service offers, and customer testimonials.

/ Challenges

  • Multi-showroom dealership needing consistent brand voice across all locations
  • Toyota’s national campaigns need to be localised for the Tamil Nadu market
  • High volume content calendar — festive seasons, model launches, service campaigns all running simultaneously
  • Driving service centre bookings digitally is a newer behaviour needing user education

/ Objectives

  • Build a consistent, high-quality social media presence matching Toyota’s global brand standards
  • Drive service appointment bookings through social media campaigns
  • Create localised festive and launch campaign content that resonates with TN buyers
  • Grow Facebook page engagement and YouTube subscriber base
lanson toyota logo
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/ Final Outcome

Result 1: 2.8M Organic Social Reach

Result 2: 28% More Service Bookings

Result 3: 18 Months Managed

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