LIBA EXECUTIVE EDUCATION – LEAD GENERATION CAMPAIGN

Driving admissions enquiries for executive education and short-term professional courses

Generating quality leads for 20 different programs through targeted digital campaigns and audience-focused marketing.

Challenges & Objectives

/ Project Overview

LIBA Executive Education aimed to promote its short-term and executive learning programs to working professionals, business owners, and aspiring leaders.

Okulus Digital managed the digital marketing campaigns to increase awareness, generate qualified leads, and improve course enquiries across multiple programs.

The campaigns were strategically planned to attract audiences interested in career growth, upskilling, leadership, finance, marketing, analytics, and management programs.

/ Challenges

Promoting multiple courses simultaneously with different target audiences
Reaching working professionals across various industries
Generating quality leads instead of general enquiries
Standing out in a competitive executive education market
Managing campaign performance across 20 different programs

/ Objectives

Generate leads for executive education and short-term courses
Increase awareness for LIBA’s professional learning programs
Reach working professionals and career-focused audiences
Improve enquiry conversions through targeted campaigns
Support admissions and course registration goals

/ Strategy & Execution

Ran lead generation campaigns across Meta and Google platforms
Created course-specific creatives and ad communication
Built targeted audience segments based on profession, interests, and career goals
Optimised campaigns for enquiry generation and conversion performance
Managed promotions for 20 different executive education programs
Monitored campaign performance and improved lead quality continuously

/ Final Outcome

Result 1: Generated leads for 20 executive education programs
Result 2: Increased visibility among working professionals and business audiences
Result 3: Improved enquiry flow for short-term certification courses
Result 4: Achieved strong engagement through targeted digital campaigns
Result 5: Supported admissions outreach with quality lead generation campaigns