OLG – WEBSITE REVAMP & SEO GROWTH

Revamping a legacy manufacturing website into a modern lead-generating platform

Improving online visibility, search rankings, and enquiry generation for a trusted industrial brand.

Challenges & Objectives

/ Project Overview

OLG (On Load Gears) is a manufacturing company serving industrial and engineering sectors. Okulus Digital took over their legacy website and transformed it into a modern, performance-focused platform designed to improve visibility and generate business enquiries.

Along with the website revamp, a strong SEO strategy was implemented to improve search rankings, attract relevant traffic, and increase inbound enquiries from potential clients.

/ Challenges

Outdated legacy website with poor user experience
Limited online visibility in a competitive manufacturing industry
Low search engine rankings for industry-related keywords
Difficulty generating quality business enquiries through the website
Need for a professional digital presence matching industry standards

/ Objectives

Revamp the existing website with a modern and professional design
Improve search engine rankings through SEO
Increase organic website traffic from relevant industries
Generate consistent inbound enquiries
Strengthen digital credibility for the brand

/ Strategy & Execution

Redesigned and restructured the legacy website for better usability
Optimised website performance, navigation, and mobile responsiveness
Implemented industry-focused SEO strategies and keyword optimisation
Improved website content structure for search visibility
Worked on technical SEO and on-page optimisation
Focused on enquiry-driven landing pages and conversion improvements

/ Final Outcome

Result 1: Improved Google rankings for targeted industry keywords
Result 2: Increased organic website traffic through SEO
Result 3: Higher number of inbound business enquiries
Result 4: Modernised digital presence for the manufacturing brand
Result 5: Better user experience and website engagement rates