SEPA India — Energy Association Campaigns

(Description)

Event registrations up 220%. LinkedIn organic reach up 5× in one year. Growing India’s premier sustainability and energy practitioners community.

Challenges & Objectives

/ Project Overview

The Sustainability & Energy Practitioners Association (SEPA) connects renewable energy professionals, policymakers, and sustainability consultants across India. Okulus Digital created a consistent content calendar across Instagram and LinkedIn that positioned SEPA as the leading voice in India’s solar and sustainability space.

/ Challenges

Sustainability is a niche audience requiring very targeted, knowledgeable content
Association’s value proposition needs to be communicated compellingly to potential members
Events are the primary membership driver — need strong digital event promotion
Growing member engagement between events requires consistent valuable content

/ Objectives

Drive 200%+ increase in event registrations through digital promotion
Grow LinkedIn organic reach 5× in 12 months
Attract new members across India’s sustainability and energy sector
Position SEPA as the go-to body for energy practitioners in India

/ Final Outcome

Result 1: 220% Event Registration Growth

Result 2: 5× LinkedIn Organic Reach

Result 3: Community Growing Nationwide