TATA SUSEE – AUTOMOBILE LEAD GENERATION CAMPAIGN

Generating thousands of quality automobile leads through targeted digital marketing

Helping Tata Susee increase enquiries, showroom interest, and customer engagement through performance-driven campaigns.

Challenges & Objectives

/ Project Overview

Tata Susee is a leading automobile dealership offering a wide range of Tata vehicles. Okulus Digital managed digital marketing campaigns focused on increasing customer enquiries, test drive bookings, and lead generation across target locations.

Through strategic audience targeting, campaign optimisation, and high-performing creatives, the campaigns generated thousands of quality leads for the dealership.

/ Challenges

Generating high-quality automobile leads in a competitive market
Reaching customers actively looking for vehicle purchases
Managing campaign performance across multiple vehicle models
Increasing enquiries while maintaining cost-effective lead generation
Standing out among competing automobile brands and dealerships

/ Objectives

Increase lead generation for Tata vehicle sales
Drive more showroom visits and test drive enquiries
Improve digital visibility for Tata Susee
Reach potential buyers across target regions
Generate consistent enquiry flow through online campaigns

/ Strategy & Execution

Ran targeted Meta and Google Ads campaigns for different vehicle segments
Created model-specific creatives and promotional campaigns
Optimised landing pages and lead forms for better conversions
Focused on audience targeting based on interests, behaviour, and location
Monitored and improved campaign performance regularly
Used remarketing campaigns to improve enquiry conversions

/ Final Outcome

Result 1: Generated thousands of automobile leads
Result 2: Increased showroom enquiries and customer engagement
Result 3: Improved campaign reach and brand visibility
Result 4: Better conversion rates through targeted advertising
Result 5: Successful lead generation campaigns across multiple Tata vehicle categories