UDHAYAM DHAL – WOMEN’S ENGAGEMENT CAMPAIGN SUCCESS

1000+ contest entries and sales doubled within 2 weeks

Creating a high-engagement campaign that connected with women across Tamil Nadu through creativity, community participation, and brand interaction.

Challenges & Objectives

/ Project Overview

Udhayam Dhal wanted to create a meaningful campaign that connected directly with women across Tamil Nadu while increasing brand engagement and product visibility.

Okulus Digital conceptualised and executed a creative contest campaign where participants were invited to send poems about Udhayam Dhal along with photos featuring the product.

The campaign received an overwhelming response with more than 1000 entries and helped drive a significant increase in product sales during the campaign period.

/ Challenges

Creating a campaign that emotionally connects with homemakers and women audiences
Encouraging large-scale participation across Tamil Nadu
Increasing product visibility in an organic and engaging way
Building strong audience interaction within a short campaign period
Turning engagement into measurable sales growth

/ Objectives

Increase brand engagement among women audiences
Generate user-created content around the product
Improve product visibility across Tamil Nadu
Create a high-participation social media campaign
Boost sales during the campaign period

/ Strategy & Execution

Conceptualised a poetry-based contest focused on women audiences
Encouraged participants to submit poems along with product photographs
Promoted the campaign through targeted digital marketing and social media activities
Created engaging campaign creatives and participation announcements
Increased audience interaction through regular updates and entry highlights
Focused on emotional storytelling and community participation

/ Final Outcome

Result 1: Received 1000+ contest entries from across Tamil Nadu
Result 2: Product sales doubled during the 2-week campaign period
Result 3: High audience engagement and organic brand visibility
Result 4: Strong participation from women audiences statewide
Result 5: Increased social media interaction and product awareness