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Phoenix Medical Systems — Industrial SEO

(Description)

Page 1 rankings for 28 medical device keywords. Export enquiries up 60%. SEO and Google Ads for a leading Indian medical equipment manufacturer.

Challenges & Objectives

/ Project Overview

Phoenix Medical Systems manufactures neonatal and maternal care equipment exported to hospitals worldwide. Okulus Digital implemented a technical SEO programme and Google Ads campaign targeting hospitals, healthcare procurement teams, and medical distributors across India and key export markets.

/ Challenges

  • Highly technical product category requiring specialist SEO keyword research
  • Long B2B sales cycles requiring nurture content at multiple funnel stages
  • Limited online presence competing against global medical equipment brands
  • Need to establish credibility with healthcare buyers who research extensively

/ Objectives

  • Rank Page 1 for 25+ medical device and neonatal care keywords
  • Generate qualified enquiries from hospitals and healthcare distributors through Google Ads
  • Build content authority in the neonatal and maternal care equipment space
  • Increase international enquiries from export target markets
  •  
Phoenix Medical Systems (P) Ltd
SEO concept. 3d illustration.
Sell-Surplus-Industrial-Equipment-750x355

/ Final Outcome

Result 1: 28 Keywords on Page 1

Result 2: 60% More Export Enquiries

Result 3: 40% Reduction in Cost Per Lead

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