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LIBA Chennai — Admissions Drive

(Description)

1,800+ qualified MBA admissions enquiries in one semester. Enrollment target exceeded by 22%. This is how Okulus helped LIBA Chennai fill their programmes.

Challenges & Objectives

/ Project Overview

Loyola Institute of Business Administration (LIBA) is one of South India’s most respected business schools. Okulus Digital ran a targeted admissions campaign combining Meta Ads, Google Search Ads, and organic social content to generate high-quality MBA applicant leads across Tamil Nadu and South India.

/ Challenges

  • MBA admissions market is highly competitive with many IIMs and top B-schools targeting the same audience
  • Need to reach both fresh graduates and working professionals simultaneously
  • Strict budget with a requirement for low cost-per-lead
  • Short admissions window requiring rapid campaign launch and optimisation

/ Objectives

  • Generate 1,500+ qualified admissions enquiries in one semester
  • Achieve cost-per-lead below ₹200 on Meta Ads
  • Build awareness of LIBA’s MBA programme among working professionals in Chennai
  • Increase applications from outstation candidates
Dynamic Red and Yellow Editorial Design Mockup
CoralMix Playful Synthesizer
liba logo
Screenshot 2026-03-30 at 2.32.27 AM
liba logo
Collaborative Work Session

/ Final Outcome

Result 1: 1,800+ Qualified Leads
Result 2: ₹180 Average Cost Per Lead
Result 3: Enrollment Target Exceeded by 22%

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