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Susee Motors— Lead Generation

(Description)

600+ qualified test drive leads in 3 months. Showroom footfall up 35%. High-intent lead generation for a premium TATA dealership in Tamil Nadu.

Challenges & Objectives

/ Project Overview

Susee Motors is a premium TATA dealership in Tamil Nadu. Okulus Digital ran geo-targeted social media and lead generation campaigns that drove quality enquiries for TATA’s flagship models, reaching high-intent buyers across Coimbatore and Chennai who were actively in the car purchase consideration phase.

 

/ Challenges

  • Premium car purchase decisions involve a long consideration cycle
  • Need to reach buyers at the right stage — consideration and purchase intent
  • Competing with digital campaigns from Hyundai, Toyota, and other mass-market brands
  • Converting online leads to showroom visits is typically very low

/ Objectives

  • Generate 500+ qualified test drive lead enquiries in 3 months
  • Drive showroom footfall through geo-targeted campaigns
  • Build brand awareness for TATA motor’s model range among premium car buyers
  • Achieve cost-per-qualified-lead below ₹500
  •  
Susee Logo
Screenshot 2026-03-30 at 3.29.37 AM
lead gen

/ Final Outcome

Result 1: 600+ Test Drive Leads

Result 2: 35% More Showroom Footfall

Result 3: ₹380 Cost Per Qualified Lead

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