Atma Yoga Shala — Wellness Web & Brand

(Description)

Website bookings up 180%. Enquiries from 8 countries. A complete wellness brand and web presence for an authentic Chennai yoga school.

Challenges & Objectives

/ Project Overview

Atma Yoga Shala is an authentic yoga school offering teacher training programmes and regular classes. Okulus Digital rebuilt their website for a better user experience and bookings flow, and created a social media content programme targeting both domestic yoga enthusiasts and international practitioners seeking authentic Indian yoga training.

/ Challenges

Existing website was slow, hard to navigate, and not generating bookings
Attracting international students for teacher training requires high credibility
Social media content for yoga needs to be calming, authentic — not salesy
Competing with global yoga platforms and other certified teacher training schools

/ Objectives

Build a fast, clean website with easy booking and enquiry flow
Drive international enquiries for the 200-hour and 300-hour TTC programmes
Build Instagram following with consistent, authentic yoga content
Rank for “yoga teacher training India” and related keywords

/ Final Outcome

Result 1: 180% More Website Bookings

Result 2: Enquiries from 8 Countries

Result 3: Instagram Following Grew 5×