Atma Yoga Shala — Wellness Web & Brand

(Description)

Website bookings up 180%. Enquiries from 8 countries. A complete wellness brand and web presence for an authentic Chennai yoga school.

Challenges & Objectives

/ Project Overview

Atma Yoga Shala is an authentic yoga school offering teacher training programmes and regular classes. Okulus Digital rebuilt their website for a better user experience and bookings flow, and created a social media content programme targeting both domestic yoga enthusiasts and international practitioners seeking authentic Indian yoga training.

/ Challenges

  • Existing website was slow, hard to navigate, and not generating bookings
  • Attracting international students for teacher training requires high credibility
  • Social media content for yoga needs to be calming, authentic — not salesy
  • Competing with global yoga platforms and other certified teacher training schools

/ Objectives

  • Build a fast, clean website with easy booking and enquiry flow
  • Drive international enquiries for the 200-hour and 300-hour TTC programmes
  • Build Instagram following with consistent, authentic yoga content
  • Rank for “yoga teacher training India” and related keywords

/ Final Outcome

Result 1: 180% More Website Bookings

Result 2: Enquiries from 8 Countries

Result 3: Instagram Following Grew 5×