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Ortho One — Healthcare Social Media

(Description)

45,000+ video views on patient education content. Appointment enquiries up 65%. Building patient trust through digital content for Chennai’s leading orthopaedic hospital.

Challenges & Objectives

/ Project Overview

Ortho One Orthopaedic Specialty Centre is a specialist bone and joint hospital in Chennai. Okulus Digital created a patient-education social media strategy, producing short-form videos, informative posts, and doctor-led content that built trust with prospective patients and drove appointment enquiries.

/ Challenges

  • Healthcare content must be accurate, sensitive, and avoid making clinical claims
  • Patients research heavily before choosing an orthopaedic specialist — trust is critical
  • Need to reach both young athletes and elderly patients with very different content
  • Competing with larger multi-specialty hospitals with bigger marketing budgets

/ Objectives

  • Build a trustworthy, educational social media presence
  • Produce patient education video content that drives organic reach and shares
  • Drive new patient appointment enquiries through social media
  • Grow Instagram following among health-conscious Chennai audiences
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Black and White Photo of Professionals Working Indoors
Ortho one logo

/ Final Outcome

Result 1: 45,000+ Impressions

Result 2: 65% More Registrations

Result 3: Social Media Managed 24 Months

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