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CII TCM — LinkedIn Industry Campaign

(Description)

85,000+ LinkedIn impressions. Event registrations up 3× year on year. LinkedIn campaign management for the Confederation of Indian Industry — Tamil Nadu Chapter.

Challenges & Objectives

/ Project Overview

The Confederation of Indian Industry — Tamil Nadu Chapter (CII TCM) promotes industrial growth and organises networking events, summits, and policy discussions for business leaders across Tamil Nadu. Okulus Digital managed their LinkedIn campaigns to promote events, industry initiatives, and thought leadership content to senior business professionals.

/ Challenges

  • Reaching senior industry leaders (CEOs, MDs, CXOs) who are notoriously hard to engage digitally
  • Events need last-minute promotion boosts requiring rapid campaign activation
  • Communicating complex policy and industry topics in an engaging format
  • Building consistent digital presence for an organisation whose brand is traditionally offline

/ Objectives

  • Drive 3× more event registrations through LinkedIn campaigns
  • Grow CII TCM’s LinkedIn company page following among industry leaders
  • Build awareness of CII Tamil Nadu’s initiatives among the broader business community
  • Position CII TCM as the premier industry voice in Tamil Nadu on LinkedIn
Screenshot 2026-03-30 at 3.20.08 AM
Black and White Photo of Professionals Working Indoors
CII logo

/ Final Outcome

Result 1: 85,000+ LinkedIn Impressions

Result 2: 3× Event Registration Growth

Result 3: LinkedIn Page Following Doubled

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