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PSG Tech Alumni — Community Reactivation

(Description)

Instagram following up 400%. Annual reunion sold out for the first time in 5 years. Reigniting the world’s 50,000+ strong PSG Tech alumni community.

Challenges & Objectives

/ Project Overview

PSG Tech Alumni Association Chennai Chapter connects over 50,000 PSG Tech graduates across the world. The chapter engaged Okulus Digital to revive their social media presence, strengthen alumni connections, and drive record attendance at their annual reunion event.

/ Challenges

  • Alumni associations struggle to stay relevant to busy professionals
  • No consistent content strategy — sporadic posts with very low engagement
  • Annual events poorly promoted digitally leading to low turnout
  • Need to connect alumni across multiple age groups and geographies

/ Objectives

  • Build an engaging, consistent social media presence for the Chennai chapter
  • Drive record attendance at the annual reunion event
  • Grow Instagram followers in 12 months
  • Reconnect dormant alumni members with the association
PSGTAACC LOGO
Black and White Photo of Professionals Working Indoors
Screenshot 2026-03-30 at 3.22.58 AM

/ Final Outcome

Result 1: Social media Follower Growth

Result 2: Annual Reunion Sold Out

Result 3: 12 Months Management

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