PSG Tech — Organic Growth Campaign

(Description)

Ranked 38 keywords on Page 1. Organic student enquiries up 240%. Here’s how we built PSG Tech’s digital presence from strong foundation to dominant rankings.

Challenges & Objectives

/ Project Overview

PSG College of Technology is one of India’s top engineering institutions, consistently ranked among the best in Tamil Nadu. Okulus Digital was engaged to improve their organic search visibility, grow their social media engagement, and drive more qualified student enquiries through digital channels.

/ Challenges

Low visibility on Google for key course and admissions-related keywords
Inconsistent social media presence with low engagement
High competition from other engineering colleges targeting the same student audience

/ Objectives

Achieve Page 1 rankings for 30+ course and admissions keywords on Google
Build a consistent, engaging social media presence on Instagram and LinkedIn
Increase organic traffic to the admissions pages by 200%+
Generate qualified student enquiries through organic digital channels

/ Final Outcome

Result 1: 38 Keywords on Page 1
Result 2: 240% Organic Enquiry Growth
Result 3: 6 Months to Achieve Rankings