PSGTAACC MARATHON – EVENT BRANDING & CREATIVE EXECUTION

Building a strong visual identity for a large-scale alumni marathon event

From mascot design to event branding materials, Okulus Digital created a complete creative experience for the PSG Tech Alumni Association Chennai Chapter marathon.

Challenges & Objectives

/ Project Overview

The PSG Tech Alumni Association Chennai Chapter (PSGTAACC) organised a marathon event that brought together alumni, students, families, and fitness enthusiasts.

Okulus Digital handled the creative and branding execution for the event, designing key visual elements including the mascot, medals, certificates, T-shirts, banners, and flex materials to create a memorable event identity and participant experience.

/ Challenges

Develop a strong and recognisable marathon brand identity
Create engaging event merchandise and branding materials
Improve participant experience through professional event creatives
Maintain consistency across all touchpoints and event assets
Deliver print-ready designs within strict timelines

/ Objectives

Drive 40,000+ app installs within 90 days of launch
Achieve cost-per-install below ₹35 on Meta and Google Ads
Build brand awareness in Chennai and Coimbatore markets
Generate first-order conversions from new app user

/ Creative Deliverables

Marathon Mascot Design
Medal Design
Participation Certificate Design
Event T-Shirt Design
Event Banners
Flex and Venue Branding Materials
Social Media Event Creatives
Print-Ready Production Files

/ Strategy & Execution

Designed a custom mascot to represent the energy of the marathon
Created visually connected branding across all event materials
Focused on bold, clear, and impactful event visuals
Coordinated designs suitable for large-format printing and merchandise production
Ensured consistency in colours, typography, and event identity throughout the campaign

/ Final Outcome

Result 1: Successfully delivered complete marathon branding assets
Result 2: Created a strong and memorable event identity
Result 3: High participant engagement through event merchandise and visuals
Result 4: Professional branding execution across event venues and materials
Result 5: Enhanced visibility and presentation for the PSGTAACC marathon event