POSH AWARDS 2020 – INAUGURAL EVENT MARKETING

Building visibility and engagement for the inaugural edition of POSH Awards 2020

Driving awareness, registrations, and audience engagement through strategic event marketing and digital promotions.

Challenges & Objectives

/ Project Overview

POSH Awards 2020 was launched as an inaugural event recognising organisations and individuals promoting safer and more inclusive workplaces.

Okulus Digital handled the marketing and promotional activities for the event, helping create visibility, attract participants, and build strong engagement around the awards initiative.

Through focused digital campaigns and event communication strategies, the inaugural edition successfully reached professionals, corporates, and industry audiences.

/ Challenges

Creating awareness for a first-time awards event
Building credibility and trust for a new platform
Reaching HR professionals, corporates, and industry leaders
Generating registrations and nominations within a limited timeline
Maintaining audience engagement before the event launch

/ Objectives

Increase awareness for POSH Awards 2020
Generate event registrations and nominations
Build strong digital visibility among corporate audiences
Position the event as a credible workplace recognition platform
Create engagement and excitement around the inaugural edition

/ Strategy & Execution

Planned and executed targeted digital marketing campaigns
Designed promotional creatives and event communication materials
Used social media platforms to improve reach and audience engagement
Promoted award categories, nominations, and event updates
Focused on professional and corporate audience targeting
Supported branding and awareness activities throughout the campaign

/ Final Outcome

Result 1: Successful launch of the inaugural POSH Awards event
Result 2: Strong visibility among corporate and HR communities
Result 3: Increased audience engagement and event awareness
Result 4: Successful digital promotion and campaign execution
Result 5: Established a strong foundation for future editions of the awards