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My Faktory — Marketplace Growth

(Description)

Instagram following grew 8×. Monthly orders up 3.5× in 12 months. Growing an artisan e-commerce marketplace through social and digital marketing.

Challenges & Objectives

/ Project Overview

My Faktory is an e-commerce marketplace for handmade, artisan, and small-batch products made in India. Okulus Digital managed their social media platforms and ran targeted campaigns that grew brand awareness and drove consistent traffic to their marketplace, significantly increasing both orders and seller registrations.

/ Challenges

  • Two-sided marketplace needing to grow both buyers AND sellers simultaneously
  • Handmade/artisan category requires strong visual storytelling
  • Building trust for a newer marketplace competing with Amazon and Flipkart
  • Limited marketing budget requiring maximum ROI from every campaign

/ Objectives

  • Grow Instagram following 5× in 12 months to build buyer community
  • Drive 3× increase in monthly marketplace orders
  • Attract new artisan sellers through social proof and platform visibility
  • Build My Faktory’s identity as the home of authentic Indian artisan products
My Faktory
Black and White Photo of Professionals Working Indoors
Collaborative Work Session

/ Final Outcome

Result 1: 8× Instagram Growth

Result 2: 3.5× Monthly Orders

Result 3: Artisan Seller Base Doubled

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