ELEKTROTEC 2019 – EXHIBITION MARKETING SUCCESS

Helping one of South India’s major industrial trade fairs achieve 200+ stall registrations

Driving exhibitor outreach, event visibility, and participation through strategic marketing campaigns.

Challenges & Objectives

/ Project Overview

ELEKTROTEC 2019, organised at CODISSIA Trade Fair Complex, Coimbatore, is one of India’s leading electrical and industrial electronics trade fairs. The event brought together businesses, manufacturers, technology providers, and industry professionals from across the country.

Okulus Digital supported the event with marketing and promotional activities focused on exhibitor engagement, awareness generation, and stall registrations.

Through targeted campaigns and business-focused communication, the event successfully achieved 200+ stall registrations.

/ Challenges

Reaching businesses across the electrical and industrial sectors
Creating awareness among exhibitors within a competitive exhibition market
Generating quality enquiries for stall bookings
Promoting the event to both regional and national audiences
Maintaining engagement throughout the registration period

/ Objectives

Increase stall registrations for the exhibition
Improve visibility among industrial and business audiences
Generate exhibitor enquiries from across India
Position ELEKTROTEC as a leading industry trade fair
Support event branding and participation growth

/ Strategy & Execution

Planned targeted digital campaigns for industrial and business audiences
Promoted stall booking opportunities through social media and online marketing
Designed creatives and communication materials for exhibitor promotions
Focused on lead generation campaigns for exhibitor registrations
Supported branding activities to improve event reach and visibility
Engaged with businesses across electrical, electronics, automation, and energy sectors

/ Final Outcome

Result 1: 200+ stalls successfully registered
Result 2: Strong exhibitor response from industrial sectors
Result 3: Increased event visibility across South India
Result 4: Improved engagement and enquiry generation for the exhibition
Result 5: Successful marketing support for one of Coimbatore’s major industrial trade fairs