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Harikesa Matrimony — Community Platform Growth

(Description)

Platform registrations up 180%. Monthly active users doubled in 6 months. Growing a niche matrimony platform for the Vaishnava community across India.

Challenges & Objectives

/ Project Overview

Harikesa Matrimony is a specialised matrimony platform catering to the Vaishnava community. Okulus Digital helped grow the platform through targeted digital campaigns reaching the right community members across India, significantly increasing registrations and daily active usage.

/ Challenges

  • Very niche community audience requiring precise targeting
  • Matrimony platforms require deep trust — content must be sensitive and respectful
  • Competing with large matrimony platforms like BharatMatrimony with massive budgets
  • Community is geographically distributed across India requiring nationwide campaign reach

/ Objectives

  • Double platform registrations within 6 months
  • Increase daily active users through engagement and retention campaigns
  • Build trust and credibility within the Vaishnava community
  • Drive word-of-mouth referrals through community success stories
HARIKESA logo
Black and White Photo of Professionals Working Indoors
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/ Final Outcome

Result 1: 180% Website Traffic Growth

Result 2: LinkedIn Followers Doubled

Result 3: 12 SAP Keywords on Page 1

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